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winning across global markets: how nokia creates strategic advantage in a fast-changing world
jossey-bass (april 12, 2010) | isbn: 0470339667 | 304 pages | pdf | 1.8 mb
lessons for attaining global competitiveness, one market at a time, from international business giant nokia winning across global markets examines how 145-year-old nokia grew from a paper mill in finland to a multinational telecommunications leader. why are nokia"s lessons critical for other companies and industries? while multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as nokia, enjoy no such competitive edge. nokia, in fact, generates less than 1% of its revenues in its home base.